Annual B2B and B2C platform for tourism industry in Georgia


During two days around 400 guests of the festival will have a chance to listen to speeches and panel discussions delivered by tourism industry professionals from leading international and local companies

Join us on

November 10-11, 2023 

Radisson Blu Hotel, Batumi, Georgia

Event description:

What is the festival Tourister?

Tourister in an annual B2B and B2C platform for tourism industry in Georgia where international and local speakers come together to talk about and discuss key trends and challenges facing tourism industry. You will have an opportunity to learn more about global trends in tourism and current local processes. This will help us better prepare for the future and encourage sustainable development of our businesses and Georgian tourism.

When and where will Tourister take place?

The Tourism Festival Tourister will take place on November 10-11 at Hotel Radisson Blu Batumi.

The festival format

During the festival you will have a chance to attend panel discussions led by international and local professionals from tourism industry, presentations, business exhibition, and what’s even more important, you will have unique networking opportunities.

Topics for 2023

The latest events have significantly disrupted the established lifestyle opening more space to digital technologies followed by altered forms of holidaymaking, working and transportation. Hospitality industry is trying to keep up with these changes resulted in emergence of drastically different products and services. Artificial intelligence (especially Generative AI) plays a key role in this process actively permeating tourism industry. Consequently, development of respective start-up eco-system follows the process where technologies are reconsidered in a new form. Tourism marketing tactics also change respectively with data analytics in the core enabling to adapt to ever-changing trends in tourism industry in the quickest possible way. Taking into consideration all the above mentioned, topics for 2023 are:

• Digital technologies in tourism

• Change in tourist behaviour

• Tourism marketing

• Data analytics in tourism