A collaborative event between Capital, Digitalk, Cloud Office and VertoDigital 

AI Explained

Generative AI has the potential to change the anatomy of work, the exciting business models, the performance frontiers and thus the entire economy in the long run. 

Join us on

November 7, 2023 

Grand Hotel Sofia, Conference hall Sofia

Event description:


AI is poised to impact and fundamentally transform every aspect of our business and lives.

Generative AI has the potential to change the anatomy of work, the exciting business models, the performance frontiers and thus the entire economy in the long run. 

The intuitive way to use AI is to automate existing processes or to perform existing tasks, better, faster, cheaper, at scale. However, the full realisation of the AI technology’s benefits would be unleashed when we reimagine processes in an AI-first world, to rethink work itself, to do what you couldn't do before AI.


1-day masterclass based on a modular approach exploring opportunities and benefits of adopting AI across industries.Each module will present contextual information and practical insights arming high-level business executives with the knowledge and use cases they need to pioneer successful cutting-edge technology integration.


To embrace the full potential of the generative AI value, business leaders must initiate the change, starting now. 

During this masterclass, you will learn: 

  • How to better understand AI technology and its key implications
  • How to solve business problems within your organisation based on AI integration
  • How to gain efficiency and increase productivity through AI-driven innovation
  • How to upskill current employees to work with AI technologies


Module 1: Understand the Technology and AI Solutions Implications / AI for Beginners

  • Overview of Artificial Intelligence: Understanding the fundamentals of AI, machine learning, and deep learning.
  • Real-World Applications: Showcase practical examples of AI solutions that have transformed businesses across various industries.
  • Benefits and Challenges: Discuss the potential benefits and challenges of implementing AI solutions in a business context.

Module 2: Identify Various Business Problems to Solve

  • AI Problem Identification: Learn how to identify business challenges and opportunities where AI can make a significant impact.
  • Case Studies: Present successful AI case studies where businesses have solved critical problems through AI implementation.
  • AI-Driven Innovation: Highlight how AI can foster innovation and provide a competitive advantage in the market.

Module 3: Explore Certain Technologies

  • AI Technologies Landscape: Explore various AI technologies available in the market, including natural language processing, computer vision, and predictive analytics.
  • Understanding AI Platforms: Introduce popular AI platforms and tools that can streamline AI development and deployment.
  • AI Ethics and Privacy: Discuss the importance of ethical AI practices and ensuring data privacy and security.

Module 4: Build a Team with the Right Skills

  • AI Talent Acquisition: Understand the key roles required for building an AI team, such as data scientists, machine learning engineers, and AI project managers.
  • Upskilling Existing Workforce: Explore strategies for upskilling current employees to work with AI technologies - Internal Hackathons example
  • Collaboration and Leadership: Emphasize the importance of fostering a culture of collaboration and leadership within the AI team.

Event agenda:

09:30 - 10:00
Welcoming coffee and registration 

10:00 - 11:15
Module 1
Understanding the fundamentals of AI: Why it is game changing and poised to make tectonic transformation within the business and society 
Thorsten Koch, Partner Engineering Manager EMEA North @ Google, Investor
Petar Petrov, AI Partner. 11 Ventures 
Simeon Lazarov, Business Leader, Data & AI, IBM Technology Sales
Q&A with the audience 
Moderator: Zoran Arsovski, CEO, Verto Digital

11:15 - 11:45
Networking coffee 

11:45 - 13:00
Module 2
Identify Various Business Problems to Solve. Practical applications of AI 
How AI could change and solve learning and upskilling challenges within various scale companies 
Teodor Panayotov, Founder, Course.dot 
Erik Ternav, Technology Engineer, IBM
Q&A with the audience 
Moderator: Mila Taneva, CEO, iUX

13:00 - 13:45
Networking lunch 

13:45 - 15:45
Module 3
AI in action: Use cases from various industries
How Gen AI will revolutionise marketing and champion innovation
Zoran Arsovski, CEO, Verto Digital

Use cases from various industries: Finance, Manufacturing, Retail
Lili Kostadinova, Data and AI Consultant @ Cloud Office, Premier Google Partner
Elena Stanescu, Cloud Partner Engineer, Google

Creating value and optimisation through data and report automation
Vladimir will present two case studies, each focusing on a distinct industry: media intelligence and risk intelligence. The first case study will introduce an AI-powered interactive dashboard designed for media monitoring using open sources of information used by researchers and brand and marketing executives. The second case study will highlight an AI-driven innovation in the editorial process for creating a database of adverse media entities used by financial institutions to evaluate client-related risks.

Q&A with the audience 
Moderator: Alexander Boytchev, editor-in chief, Digitalk